> ## Documentation Index
> Fetch the complete documentation index at: https://docs.auxia.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Target Actions

A **Target Action** is the specific behavior a treatment is designed to drive. It is defined at the treatment level and represents the intended user interaction — the action you want the user to take in response to seeing the treatment.

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## Target Actions vs. Goals

Target Actions and [Goals](/concepts/goals) are related but operate at different levels:

| Concept           | Level         | Example                                   |
| ----------------- | ------------- | ----------------------------------------- |
| **Target Action** | Per treatment | "Click the CTA to view the offer details" |
| **Goal**          | Per journey   | "Increase purchases"                      |

A Goal defines the outcome you want to achieve across an entire [Journey](/concepts/journeys). A Target Action defines what a specific treatment is asking the user to do. Multiple treatments with different Target Actions can all contribute to the same Goal.

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## How Target Actions Are Used

When you create a treatment in the Auxia Console, you can optionally specify a Target Action. This tells Auxia what user behavior to associate with that treatment when measuring performance.

Target Actions are used to:

* **Report treatment-level engagement** — The Analytics dashboards surface how often users completed the Target Action for each treatment.
* **Inform model training** — When a user completes the Target Action, it is logged as a signal that the treatment was effective for that user.

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## Defining Target Actions

Target Actions are typically defined as events — the same events that are ingested as [Data Fields](/concepts/data-fields). For example:

| Treatment                                | Target Action Event     |
| ---------------------------------------- | ----------------------- |
| "Complete your profile" banner           | `profile_completed`     |
| "Explore new arrivals" CTA               | `product_page_viewed`   |
| "Upgrade to premium" modal               | `subscription_upgraded` |
| "Finish your purchase" push notification | `purchase_completed`    |

***

## Related Concepts

* [Goals](/concepts/goals) — the higher-level outcome that a journey optimizes toward
* [Treatments](/concepts/treatments) — the content unit that has a Target Action
* [Journeys](/concepts/journeys) — the container that links treatments to a goal
* [Data Fields](/concepts/data-fields) — the events used to define and measure Target Actions
* [Analytics](/concepts/analytics) — where Target Action performance is reported

**How-to guides:** [Managing Treatments](/guides/comprehensive/treatments)