> ## Documentation Index > Fetch the complete documentation index at: https://docs.auxia.io/llms.txt > Use this file to discover all available pages before exploring further. # Appendix A: Glossary This comprehensive glossary defines all key terms used in Auxia Console. *** ## A ### Active (Status) A status indicating that a treatment or journey is live and delivering to users. Only active treatments within active journeys can reach users. ### Admin A user role with full Console access, including user management, configuration, and all operational features. ### Agent and AI Insights The AI-powered assistant in Auxia Console (Analyst Agent) that answers questions about your data in natural language. ### Analyst Agent The AI engine powering Agent and AI Insights. It interprets questions, queries data, and provides analysis. ### Analytics Dashboards and reports showing performance metrics for goals, journeys, and treatments. ### Attribution The process of determining which treatments get credit for conversions. Attribution models vary (first-touch, last-touch, multi-touch). ### Attribution Window The time period during which a conversion can be attributed to a treatment exposure. *** ## B ### Burst Journey A time-limited journey with specific start and end dates. Used for promotions and seasonal marketing. Automatically ends at the configured end date. ### Bulk Upload A feature that lets you create multiple treatments at once by uploading a CSV file with treatment data. *** ## C ### Click A user interaction with a treatment, typically pressing a CTA button or engaging with treatment content. ### Click-Through Rate (CTR) The percentage of users who clicked on a treatment after seeing it. **Formula:** Clicks / Impressions × 100% ### Auxia Console The current version of the Auxia administrative web interface for managing treatments, journeys, and analytics. ### Content Field A configurable field in a treatment (e.g., title, body, image, CTA) that defines what users see. ### Control Group A subset of eligible users who don't receive treatments, used to measure the true impact (uplift) of treatments. ### Conversion When a user completes a desired action (goal), such as making a purchase, signing up, or engaging with a feature. ### Conversion Rate The percentage of users who completed the goal action. **Formula:** Conversions / Total Users × 100% ### Evergreen Journey An always-on journey without an end date. Runs continuously until manually paused. Used for ongoing engagement. ### CTA (Call-to-Action) The button or link in a treatment that prompts users to take action (e.g., "Shop Now", "Learn More", "Get Started"). *** ## D ### Dashboard A visual display of key performance indicators (KPIs) and metrics. The Home Dashboard provides an overview of all marketing performance. ### Data Field A variable containing user or contextual information used for personalization (e.g., `${first_name}`) and targeting (guardrails). ### Data Pipeline An automated process that brings user data from external systems into Auxia. ### Destination A delivery channel configuration (e.g., Braze for multi-channel delivery, Salesforce Marketing Cloud for email) that determines how treatments reach users. ### Draft (Status) A status indicating a treatment or journey has been created but not yet activated. Draft items cannot deliver to users. *** ## E ### Editor A user role that can create and edit treatments and journeys but typically cannot manage users or system configuration. ### Guardrail A condition that determines which users qualify to see a treatment (e.g., "users who visited in the last 7 days", "premium subscribers only"). ### Engagement User interactions with treatments, including impressions, clicks, and dismissals. ### Export The ability to download analytics data for external analysis. *** ## F ### First Touch Attribution An attribution model that gives credit to the first treatment a user saw before converting. *** ## G ### Goal A measurable business outcome you want to achieve through personalized customer experiences. Goals are the foundation of Auxia Console - everything (journeys, treatments, analytics) connects back to goals. Goals are linked to Value Events which track success metrics. Also called **Objective** in some contexts. **Examples:** * Increase purchases * Boost app engagement * Reduce churn * Drive sign-ups **See also:** Value Event, Goal Analytics *** ## H ### Home Dashboard The main landing page in Auxia Console showing overall performance metrics, journey summaries, and treatment statistics. *** ## I ### Impression A single instance of a treatment being shown to a user. One user can have multiple impressions. ### Integration A connection to an external service (e.g., Braze, Salesforce Marketing Cloud, Segment) for data exchange or treatment delivery. *** ## J ### Journey A coordinated set of treatments working toward a common goal. Types include Evergreen (always-on) and Burst (time-limited). *** ## K ### KPI (Key Performance Indicator) A measurable value indicating performance toward a goal. Common KPIs include conversion rate, CTR, and uplift. *** ## L ### Last Login The most recent time a user accessed Console. ### Last Touch Attribution An attribution model that gives credit to the last treatment a user saw before converting. *** ## M ### Modal A treatment type that displays as an overlay popup requiring user action to dismiss. ### Multi-Touch Attribution An attribution model that distributes credit across multiple treatments a user saw before converting. *** ## N ### Notification See: **Push Notification** *** ## O ### Goal Analytics Analytics dashboard showing performance toward your business goals, including conversion rates and uplift. *** ## P ### Paused (Status) A status indicating a treatment or journey is temporarily stopped but can be reactivated. Paused items do not deliver to users. ### Permission A specific capability that can be granted to users (e.g., TREATMENT\_VIEW, PROGRAM\_EDIT). Permissions are grouped into roles. ### Personalization Customizing treatment content for individual users using data fields (e.g., "Hello `${first_name}`" becomes "Hello Sarah"). ### Portfolio A list view of items (treatments or journeys) with filtering, sorting, and management capabilities. ### Journey (Marketing) A coordinated set of treatments working toward a common goal. Types include Evergreen (ongoing) and Burst (time-limited). ### Journey Analytics Analytics dashboard showing performance of individual journeys and their treatments. ### Push Notification A treatment type delivered directly to users' devices, appearing in the notification tray even when the app is closed. *** ## Q ### QA (Quality Assurance) The process of testing treatments before they go live to ensure quality and accuracy. ### QA User A test user account used to preview and test treatments on real devices before activation. *** ## R ### Reach The number of unique users who saw a treatment (as opposed to impressions, which counts multiple views per user). ### Role A collection of permissions that defines what a user can do in Console. Common roles include Viewer, Editor, Analyst, and Admin. *** ## S ### Scheduled (Status) A status for Burst journeys that have a future start date. The journey will automatically become active at the scheduled time. ### Session A period of user activity in Console, ending after logout or inactivity timeout. ### Sparks AI-powered recommendations that suggest improvements to treatments during creation, such as better headlines or CTAs. ### Statistical Significance A measure of confidence that observed results (like uplift) are real and not due to chance. Generally need 95%+ confidence. ### Surface A location in your application where treatments can appear (e.g., home screen, product page, checkout). *** ## T ### Target Action The desired user action you want to encourage with a treatment (e.g., make purchase, complete signup). ### Treatment A personalized message or experience delivered to users. Types include push notifications, in-app messages, emails, banners, and modals. ### Treatment Rate The conversion rate for users who received treatments (as opposed to the control group). ### Treatment Type The format/template for a treatment (e.g., banner, modal, push notification, in-app message). Defines structure and required fields. ### Trend A pattern in metrics over time, shown in time-series charts. Can be upward, downward, or flat. *** ## U ### Uplift The incremental improvement in conversion rate for users who saw treatments compared to the control group. **Formula:** (Treatment Rate - Control Rate) / Control Rate × 100% ### User A person with access to Console, assigned a role that determines their permissions. ### User Attribute A piece of information about a user (e.g., name, email, subscription tier, location) stored as a data field. *** ## V ### Value Event A specific user action that indicates progress toward a goal. Value Events are the success metrics that define when a goal is achieved. They can track both occurrences (e.g., purchase happened) and monetary value (e.g., purchase amount \$49.99). **Common types:** * **Transaction events:** purchase\_complete, checkout\_success, subscription\_started * **Engagement events:** session\_start, feature\_used, content\_viewed * **Conversion events:** registration\_complete, profile\_completed, trial\_started Value Events are configured in **Configuration > Company > Value Events** and linked to Goals. **See also:** Goal, Attribution ### Viewer A user role with read-only access to Console. Can view treatments, journeys, and analytics but cannot make changes. *** ## W ### Widget A component on a dashboard displaying specific metrics or information. ### Wipeout A data deletion feature for compliance purposes (e.g., GDPR requests to remove user data). *** ## X-Z *No entries* *** ## Acronyms Reference | Acronym | Full Form | | - | - | | CTA | Call-to-Action | | CTR | Click-Through Rate | | GDPR | General Data Protection Regulation | | IAM | Identity and Access Management | | KPI | Key Performance Indicator | | ML | Machine Learning | | PII | Personally Identifiable Information | | QA | Quality Assurance | | SDK | Software Development Kit | *** *Return to [Introduction](/guides/comprehensive/introduction)*