> ## Documentation Index
> Fetch the complete documentation index at: https://docs.auxia.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Creating Your First Journey

Journeys organize your treatments into coordinated experiences. Before creating treatments, you need to set up a journey to contain them. This guide shows you how to create and manage journeys effectively.

## What is a Journey?

A **journey** is a coordinated set of treatments that work together toward a common goal.

**Example Journeys:**

* "New User Onboarding" - A 7-day welcome journey for new users
* "Cart Abandonment" - Re-engage users who left items in their cart
* "Holiday Sale 2026" - Time-limited promotional journey

***

## Journey Types

Auxia Console supports two types of journeys:

### Evergreen Journeys

**Always-on journeys** that run continuously without end dates.

**Use when:**

* Running ongoing engagement efforts
* Personalizing user experience continuously
* Building long-term user relationships

**Examples:**

* Welcome messaging
* Product recommendations
* Loyalty journey communications

### Burst Journeys

**Time-limited journeys** with specific start and end dates.

**Use when:**

* Running promotional efforts
* Seasonal or holiday marketing
* Limited-time offers or events

**Examples:**

* Black Friday sale
* App launch promotion
* Holiday promotion

***

## Creating a Journey

### Step 1: Navigate to Journey Portfolio

1. Click **Treatments & Journeys** in the sidebar
2. Select **Journey Portfolio**
3. Click **+ Create Journey** button

### Step 2: Choose Journey Type

Select whether this will be an **Evergreen** or **Burst** journey.

| Type      | Best For     | Duration            |
| --------- | ------------ | ------------------- |
| Evergreen | Always-on    | No end date         |
| Burst     | Time-limited | Has start/end dates |

### Step 3: Configure Journey Details

**Fill in these fields:**

#### Journey Name

Give your journey a clear, descriptive name.

**Good examples:**

* "New User Welcome Journey"
* "Q1 2026 Engagement Journey"
* "Cart Recovery Journey"

#### Description

Explain the journey's purpose and strategy.

**Example:**

```
This journey welcomes new users during their first 7 days.
Includes: Welcome message, feature highlights, first purchase incentive.
Goal: Increase 7-day retention by 15%.
```

#### Goal

Select the primary goal this journey supports:

* Increase purchases
* Boost engagement
* Reduce churn
* etc.

#### For Burst Journeys Only

If creating a Burst journey, you'll also configure:

| Field          | Description             |
| -------------- | ----------------------- |
| **Start Date** | When the journey begins |
| **Start Time** | Specific time to start  |
| **End Date**   | When the journey ends   |
| **End Time**   | Specific time to end    |

> **Note:** Burst journeys automatically activate at the start time and deactivate at the end time.

### Step 4: Review and Create

Review your settings and click **Create Journey**.

***

## Managing Journeys

### Journey Portfolio View

The Journey Portfolio shows all your journeys with:

* Journey name and type (Evergreen/Burst)
* Status (Active, Paused, Draft, Scheduled)
* Number of treatments
* Performance summary

### Journey Statuses

| Status        | Meaning                                   |
| ------------- | ----------------------------------------- |
| **Draft**     | Journey created but not activated         |
| **Active**    | Journey is live and delivering treatments |
| **Paused**    | Temporarily stopped (can be resumed)      |
| **Scheduled** | Burst journey waiting for start date      |
| **Completed** | Burst journey that has ended              |

***

## Adding Treatments to Journeys

### Option 1: During Treatment Creation

When creating a treatment (Step 1), you select which journey(s) it belongs to.

### Option 2: Edit Existing Treatment

1. Go to Treatment Portfolio
2. Find the treatment you want to move
3. Click to edit
4. Change the journey assignment
5. Save changes

### Option 3: Bulk Assignment

If you have many treatments to assign:

1. Use **Bulk Upload** feature
2. Specify journey in the CSV file
3. Upload and create treatments with journey assignments

***

## Journey Best Practices

### Naming Convention

Use a consistent naming pattern:

```
[Goal/Theme] - [Audience] - [Type] - [Date/Version]
```

**Examples:**

* "Welcome Journey - New Users - Evergreen"
* "Summer Sale - All Users - Burst - 2026"

### Journey Organization

**Do:**

* Group related treatments in the same journey
* Use separate journeys for different goals
* Keep journey scope focused

**Don't:**

* Put unrelated treatments in one journey
* Create too many journeys (hard to manage)
* Mix burst and evergreen logic in mental models

### Burst Journey Timing Tips

* **Consider time zones:** Choose times that work for your audience
* **Plan end carefully:** Decide if you want sharp cutoff or gradual wind-down

***

## Viewing Journey Performance

To see how a journey is performing:

1. Navigate to **Analytics** > **Journey Analytics**
2. Select your journey from the dropdown
3. View metrics including:
   * Click-through rate (CTR)
   * Treatment performance
   * Audience reach
   * Conversions

See [Understanding Analytics](/guides/quick-start/understanding-analytics) for detailed analytics guidance.

***

## Common Questions

### "Can a treatment belong to multiple journeys?"

Typically, a treatment belongs to one journey at a time. If you need the same content in multiple journeys, create a copy of the treatment.

### "What happens when a Burst journey ends?"

* The journey status changes to "Completed"
* Treatments stop delivering
* Historical data is preserved
* You can view performance in analytics

### "Can I change an Evergreen journey to Burst or vice versa?"

Generally, you should create a new journey of the desired type and reassign treatments. Converting between types is not recommended.

### "Should I pause or delete a journey?"

* **Pause** if you might resume it or want to preserve data
* **Delete** only if the journey was created in error (this may lose data)

***

## Next Steps

Now that you've created a journey:

1. [Create Your First Treatment](/guides/quick-start/creating-first-treatment) - Add treatments to your journey
2. [Understanding Analytics](/guides/quick-start/understanding-analytics) - Track journey performance
3. [Using Agent and AI Insights](/guides/quick-start/using-ai-insights) - Get optimization recommendations