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Step 5: Measuring Success

How to measure success with Auxia

Overview​

Auxia has several distinct reporting dashboards:

  • Interactions: This dashboard showcases the quantity of treatments that were distributed as well as how your users are interacting with each treatment (e.g. views, clicks)

  • Engagement: This dashboard highlights the consolidated impact of running Auxia as a whole across your target actions, key metrics, and guardrail metrics

How it works​

To determine the causal impact of your growth initiatives through Auxia's platform, we use a global holdout group (e.g. control group) to assess the overall uplift of your users who have previously seen treatments against those who have not seen any treatments.