Analytics
Auxia provides two levels of analytics to measure the impact of your personalization: Goal Analytics (business-outcome level) and Journey Analytics (campaign level).
Goal Analytics
Goal Analytics answers: "Are our efforts driving the business outcome we want?"
It measures how many users completed a goal's value event, and — critically — whether your treatments caused that outcome through uplift measurement.
Key Metrics
| Metric | What It Measures |
|---|---|
| Treatment Conversions | Total goal completions by users who received a treatment |
| Control Conversions | Total goal completions by users in the holdout group |
| Uplift | Incremental impact of your treatments |
Uplift
Uplift is the most important metric in Auxia Analytics. It measures the incremental value your treatments create by comparing treated users to a control group that received no treatment.
Uplift = (Treatment Conversions − Normalized Control Conversions) / Normalized Control Conversions × 100%
Example:
- Treatment Conversions: 500
- Control Conversions (normalized): 400
- Uplift = (500 − 400) / 400 = +25%
Positive uplift means your treatments are driving incremental conversions above baseline.
Normalized Control Conversions
Because treatment and control groups are often different sizes, Auxia normalizes control group conversions for fair comparison. The control count is scaled by the ratio of treatment group size to control group size, ensuring an apples-to-apples comparison.
Journey Analytics
Journey Analytics answers: "How are individual journeys and treatments performing?"
Key Metrics
| Metric | What It Measures |
|---|---|
| Views | Times treatments were shown to users |
| Clicks | User interactions (taps, clicks) |
| CTR | Click-through rate (Clicks ÷ Views) |
Treatment Performance Table
Journey Analytics includes a breakdown by treatment, showing views, clicks, and CTR for each treatment in the journey. This enables direct comparison between treatments to identify top performers.
Analytics Navigation
| Analytics View | Access Path |
|---|---|
| Goal Analytics | Analytics > Goal Analytics |
| Journey Analytics | Analytics > Journey Analytics |
Both views support date range filtering: today, last 7 days, last 30 days, last 90 days, or a custom range.
Exporting Data
Analytics data can be exported (typically as CSV) from both views.
Related Concepts
- Goals — Goal Analytics measures goal performance
- Journeys — Journey Analytics measures journey performance
- Agentic Capabilities — ask questions about your analytics data in natural language
How-to guides: Analytics