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A goal is a measurable business outcome you want to achieve through personalized customer experiences. Goals are the foundation of attribution and measurement in Auxia.

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What a Goal Does

Goals serve three purposes:
  1. Strategic alignment — connects journeys and treatments to a business outcome
  2. Measurement — enables conversion tracking, uplift analysis, and ROI reporting
  3. AI optimization — Auxia’s models use the goal to select the best treatment for each user
Every evergreen journey must be linked to a goal. Without a goal, there is no way to measure whether your personalization efforts are working.

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Value Events

A value event is the specific user action that counts as a goal completion. Each goal is defined by one or more value events. By default, event counts or unique user event counts are used to measure impact against value events. If a value (e.g., purchase amount) rather than a count (e.g., number of purchases) is required for goal setting, please let your Auxia point of contact know. Value events are configured in Configuration > Company > Goals and require admin permissions.

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Attribution

When a user receives a treatment and later completes a value event, that conversion is attributed to the journey and its linked goal. Attribution uses a time window (e.g., 14 days) — if a user converts within that window after receiving a treatment, the conversion is credited.

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The Hierarchy

Conversions roll up from treatments → journeys → goals, enabling both granular and aggregate measurement.

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Viewing Goals

Goals are visible in two places:
  • Configuration > Company > Goals — manage goal definitions and value events
  • Analytics > Goal Analytics — see goal performance, conversions, and uplift
  • Journeys — evergreen journeys are linked to a goal
  • Analytics — Goal Analytics shows conversions, uplift, and goal performance
How-to guides: Managing Goals