Journeys
A journey is a coordinated set of treatments working toward a common goal. Journeys group related treatments together and connect them to a measurable business outcome.
Journey Types
Auxia supports two journey types, as outlined below.
Evergreen Journeys
Always-on journeys with no end date.
| Aspect | Detail |
|---|---|
| Duration | Indefinite |
| End | When manually paused or stopped |
| Goal | Linked to exactly one goal |
| Use cases | Ongoing engagement, onboarding flows, retention, lifecycle marketing |
Burst Journeys
Time-limited journeys with defined start and end dates.
| Aspect | Detail |
|---|---|
| Duration | Fixed (start date to end date) |
| End | Automatic at the end date |
| Goal | Can optionally link to one or more Goals |
| Use cases | Seasonal promotions, product launches, flash sales, event-based campaigns |
Journey–Goal Relationship
When a journey is linked to a goal, it enables the following:
- Attribution — goal conversions are attributed to journey treatments
- Measurement — Goal Analytics shows how journeys contribute to business outcomes
- AI optimization — Auxia's models use the goal to select the best treatment for each user
See Goals for details on how goals and value events work.
Journey–Treatment Relationship
Journey
├── Treatment A (e.g., "Day 1 Welcome Push")
├── Treatment B (e.g., "Day 3 Feature Tip")
└── Treatment C (e.g., "Day 7 Re-engagement Message")
A journey can contain many treatments. Each treatment inherits the journey's goal linkage, so all treatments in a journey contribute to the same goal measurement.
Journey Lifecycle
| Status | Meaning |
|---|---|
| Scheduled | Created and set to start in the future |
| Live | Currently active; treatments are eligible to be served |
| Paused | Temporarily stopped; treatments are not served |
| Expired | End date has passed (Burst journeys only) |
Related Concepts
- Treatments — the individual messages within a journey
- Goals — journeys can be linked to a goal
- Analytics — journey performance is measured in Journey Analytics
How-to guides: Managing Journeys