Journeys - Auxia Docs

A journey is a coordinated set of treatments working toward a common goal. Journeys group related treatments together and connect them to a measurable business outcome.

Journey Types

Auxia supports two journey types, as outlined below.

Evergreen Journeys

Always-on journeys with no end date.

Aspect	Detail
Duration	Indefinite
End	When manually paused or stopped
Goal	Linked to exactly one goal
Use cases	Ongoing engagement, onboarding flows, retention, lifecycle marketing

Burst Journeys

Time-limited journeys with defined start and end dates.

Aspect	Detail
Duration	Fixed (start date to end date)
End	Automatic at the end date
Goal	Can optionally link to one or more Goals
Use cases	Seasonal promotions, product launches, flash sales, event-based campaigns

Journey–Goal Relationship

When a journey is linked to a goal, it enables the following:

Attribution — goal conversions are attributed to journey treatments
Measurement — Goal Analytics shows how journeys contribute to business outcomes
AI optimization — Auxia’s models use the goal to select the best treatment for each user

See Goals for details on how goals and value events work.

Journey–Treatment Relationship

Journey
  ├── Treatment A (e.g., "Day 1 Welcome Push")
  ├── Treatment B (e.g., "Day 3 Feature Tip")
  └── Treatment C (e.g., "Day 7 Re-engagement Message")

A journey can contain many treatments. Each treatment inherits the journey’s goal linkage, so all treatments in a journey contribute to the same goal measurement.

Journey Lifecycle

Status	Meaning
Scheduled	Created and set to start in the future
Live	Currently active; treatments are eligible to be served
Paused	Temporarily stopped; treatments are not served
Expired	End date has passed (Burst journeys only)

Treatments — the individual messages within a journey
Goals — journeys can be linked to a goal
Analytics — journey performance is measured in Journey Analytics

How-to guides: Managing Journeys

​Journey Types

​Evergreen Journeys

​Burst Journeys

​Journey–Goal Relationship

​Journey–Treatment Relationship

​Journey Lifecycle

​Related Concepts