Section 2: Home Dashboard
The Home Dashboard is your command center in Auxia Console. It provides an at-a-glance view of your marketing performance and quick access to key actions.
2.1 Dashboard Overview
When you log into Auxia Console, you land on the Home Dashboard, which displays:
- Goal KPIs: High-level goal performance
- Journey Performance: How your journeys are doing
- Treatment Performance: Individual content metrics
2.2 Header & Controls
Project Selector
At the top of the page, you can:
- View the current project name
- Switch between projects (if you have access to multiple)
Date Range Selector
Filter all dashboard data by time period:
| Option | Shows Data From |
|---|---|
| Today | Current day only |
| Yesterday | Previous day |
| Last 7 Days | Past week |
| Last 30 Days | Past month |
| Last 90 Days | Past quarter |
| Custom | User-defined range |
Tip: Date range applies to all sections on the dashboard. Set it once at the top.
Refresh
Click the refresh icon to reload dashboard data with the latest information.
2.3 Goal KPIs
This section shows performance against your business goals.
Reading the KPIs
Example display:
Purchases
12,450 conversions (+8.2%)
↑ vs. previous period
This tells you:
- 12,450 users made purchases
- This is 8.2% higher than the comparison period, which is the period of the same duration immediately preceding the selected period
- Trend is positive (upward arrow)
Multiple Goals
If you have multiple goals configured, you'll see KPIs for each:
- Purchases
- App Opens
- Sign-ups
- Engagement
- etc.
Clicking Through
Click on an goal KPI card to navigate to Goal Analytics for detailed analysis.
2.4 Journey Performance
This section shows how your journeys are performing.
Performance Indicators
Journeys are highlighted based on performance:
- Green: Performing above average
- Yellow: Performing at average
- Red: Performing below average (needs attention)
Quick Actions
From this section you can:
- Click a journey name to view details
- See the number of active vs. paused treatments
- Identify underperforming journeys quickly
Clicking Through
Click on a journey row to navigate to Journey Analytics for that specific journey.
2.5 Treatment Performance
This section shows your top-performing and recently active treatments.
What You'll See
| Column | Description |
|---|---|
| Treatment Name | Name of the treatment |
| Journey | Parent journey |
| Status | Active, Paused, Draft |
| Impressions | Times shown |
| CTR | Click-through rate |
| Conversions | Attributed goal completions |
Sorting & Filtering
You can sort treatments by:
- Most impressions
- Highest CTR
- Most conversions
- Recently modified
Quick Actions
From this section:
- Click treatment name to view/edit
- See status at a glance
- Identify top performers
2.6 Dashboard Best Practices
Daily Review Checklist
Use the dashboard for your daily check-in:
- Check overall conversion trend
- Identify any anomalies (sudden drops/spikes)
- Review top-performing treatments
- Note underperforming journeys for follow-up
Weekly Review
Once a week, use the dashboard to:
- Compare this week vs. last week (use date selector)
- Identify trends across journeys
- Plan optimizations based on data
When to Dig Deeper
Go to detailed analytics when:
- You see unexpected changes
- You need to compare specific treatments
- You're preparing reports or presentations
- You want to understand uplift
2.7 Common Dashboard Questions
"Why do my numbers look different than yesterday?"
Dashboard data may have a lag of up to 24 hours for some metrics. Also check:
- Date range selection
- Any recent changes to treatments or journeys
- Whether you're comparing the right periods
"What does the trend arrow mean?"
- Up arrow: Metric increased compared to previous period
- Down arrow: Metric decreased compared to previous period
- Flat: Metric stayed approximately the same
"Why is a journey showing 0 impressions?"
Possible reasons:
- Journey is paused or draft status
- No active treatments in the journey
- All treatments have restrictive guardrails
- Technical delivery issue (contact support)
"How often does the dashboard refresh?"
Data is typically updated:
- Real-time: Treatment counts and status
- Near real-time (minutes): Clicks and interactions
- Hourly/Daily: Conversions and aggregate metrics
2.8 Dashboard Customization
Setting Your Default View
Some users prefer different default date ranges. While you can't permanently change the default, you can:
- Bookmark the page with your preferred date range
- Start your day by selecting your preferred range
What You Cannot Customize
Currently, you cannot:
- Rearrange dashboard sections
- Hide specific KPIs
- Create custom dashboard views
Note: Feature requests can be submitted to your Auxia representative Manager.
Navigation from Dashboard
From the Home Dashboard, you can navigate to:
| Click On | Takes You To |
|---|---|
| Goal KPI card | Goal Analytics |
| Journey row | Journey Analytics |
| Treatment row | Treatment details |
| Sidebar items | Respective sections |
Next Section
Continue to Section 3: Goals for understanding goals and how they connect to your marketing efforts.