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Introduction to Auxia Console

Welcome to Auxia Console - your command center for orchestrating personalized customer experiences at scale.

What is Auxia?​

Auxia is an agentic marketing platform that helps you deliver the right message to the right customer at the right time. Instead of sending the same message to everyone, Auxia uses AI to personalize each interaction based on:

  • Who the customer is (demographics, preferences)
  • What they've done (browsing history, purchases)
  • What they're likely to do next (predicted behavior)

The result? Higher engagement, better conversions, and happier customers.

What is Auxia Console?​

Auxia Console is the web interface where you:

  • Create personalized treatments (messages, offers, recommendations)
  • Organize them into journeys (coordinated marketing efforts)
  • Analyze their performance with real-time analytics
  • Optimize using AI-powered insights

Auxia Console at a Glance​

SectionWhat You'll Do There
HomeView your dashboard with KPIs, journey performance, and treatment metrics
Treatments & JourneysCreate, edit, and manage your marketing content and journeys
AnalyticsDeep-dive into goal and journey performance
Agent and AI InsightsAsk questions and get AI-powered recommendations
ConfigurationSet up data fields, integrations, and delivery channels
AdminManage users, roles, and permissions

Core Workflow​

Here's the typical workflow for using Auxia Console:

1. DEFINE YOUR GOAL
   └── What do you want to achieve? (e.g., increase purchases, boost engagement)

2. CREATE A JOURNEY
   └── Set up a journey to organize your treatments

3. CREATE TREATMENTS
   └── Design the messages/experiences you'll show to customers

4. LAUNCH & MONITOR
   └── Activate your journey and watch the results

5. ANALYZE & OPTIMIZE
   └── Use analytics and Agent and AI Insights to improve performance

Key Concepts You'll Need​

Before diving in, familiarize yourself with these terms:

Treatment​

A treatment is a single piece of marketing content delivered to a user. Examples:

  • A push notification reminding someone about items in their cart
  • An in-app banner promoting a sale
  • An email with personalized product recommendations

Journey​

A journey is a coordinated set of treatments working toward a common goal. Journeys can be:

  • Evergreen Journeys: Always-on, run continuously
  • Burst Journeys: Time-limited with start/end dates

Goal​

A goal is the measurable outcome you're trying to achieve:

  • Increase app opens
  • Drive purchases
  • Boost user engagement
  • Reduce churn

System Requirements​

Auxia Console works in modern web browsers:

  • Google Chrome (recommended)
  • Mozilla Firefox
  • Microsoft Edge
  • Safari

For the best experience, use a screen width of at least 1280 pixels.

Getting Access​

To access Auxia Console:

  1. Your organization admin must grant you access
  2. Navigate to your Auxia Console URL
  3. Log in with your credentials
  4. You'll land on the Home dashboard

If you don't have access, contact your Auxia representative or internal admin.

Next Steps​

Ready to get started? Continue to:

  1. First-Time Setup Checklist - Ensure you're ready to go
  2. Creating Your First Journey - Set up your first journey
  3. Creating Your First Treatment - Build your first treatment within the journey

Tip: Throughout this guide, look for these callout boxes:

Note: Important information to be aware of

Tip: Helpful suggestions to improve your workflow

Warning: Actions that require caution