Product Concepts

This section explains the core building blocks of the Auxia platform — what each concept is, how it works, and how the pieces fit together.

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The Auxia Hierarchy

Everything in Auxia connects through a clear hierarchy:

Goals (What you want to achieve)
   ↓
Journeys (How you organize your efforts)
   ↓
Treatments (What users actually see)
   ↓
User Actions (Tracked → contributes to Goals)

Every journey is linked to a goal, and every treatment belongs to a journey. This structure enables attribution, measurement, and AI-powered optimization across every personalized experience you deliver.

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Core Concepts

Concept	What It Is
Treatments	A single personalized message or experience delivered to a user
Journeys	A coordinated set of treatments working toward a common goal
Goals	A measurable business outcome you want to achieve
Surfaces	A location in your app where treatments can appear
Treatment Types	The format and structure a treatment uses
Data Fields	User and behavioral variables used for personalization and targeting
Destinations	A delivery channel that sends treatments to users
Analytics	How Auxia measures the impact of your treatments and journeys
Agentic Capabilities	AI-powered agents for decisioning, analysis, and proactive insights

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How the Concepts Relate

[Goal]
  └── [Journey] (linked to Goal)
        └── [Treatment] (belongs to Journey)
              ├── uses [Treatment Type] (defines format/fields)
              ├── appears on [Surface] (defines placement)
              ├── delivered via [Destination] (defines channel)
              └── targets using [Data Fields] (guardrails + personalization)

[Analytics] measures Journey and Goal performance
[Agentic Capabilities] powers decisioning and surfaces insights