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Interactions

Understanding user interactions with treatments

Interactions Dashboard The Interactions Dashboard

The image above highlights an example of the Interactions dashboard for a typical customer. It showcases how treatments were distributed and how the system learns over time.

The table here is comprised of the following columns:

  • ID: Treatment Identification number in Auxia
  • Treatment title: The name of the treatment. This is also hyperlinked to highlight the details of the treatment in side-panel preview when clicked
  • Target action: The specific action you want your treatment to drive
  • Views: Total number of times a treatment was viewed during the time frame selected (not unique views per user)
  • % of Total views: "Views" for that individual treatment divided by the sum of all "Views" across all treatments
  • Clicks: Total number of clicks on each treatment (not unique clicks per user)
  • Click through rate (CTR): "Clicks" divided by "Views"
  • % of Total clicks: "Clicks" for that individual treatment divided by the sum of all "Clicks" across all treatments